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Marketing Coordinator

Vortic Watch Company

Vortic Watch Company

Administration, Marketing & Communications, Sales & Business Development
Posted on Monday, July 1, 2024

Vortic Watch Company is looking for a full-time Marketing Coordinator to work with our team in Fort Collins, Colorado. This individual will be responsible for managing all our social media channels, answering messages on all platforms, and building community around our brands by creating and sharing exceptional content.

Job Title: Marketing Coordinator

Job Type: Full-time, Salary, In-person

Location: 324 Jefferson Street, Fort Collins, CO 80524 (Required)

Hours: Monday through Friday, 8am - 5pm

Education: A college degree is not required, but please list your education on your resume.

Company Overview:

Vortic salvages and restores antique American pocket watches and converts them into one-of-a-kind wristwatches, and our new brand, Colorado Watch Company, makes the most American-made modern wristwatches at scale today.

Role Overview:

We are one of the only wristwatch manufacturers in the United States and are on a mission to make as much of a watch here as possible. We do things in Colorado that are typically only done in Switzerland and China, and, as Marketing Coordinator, it's your job to help us compete with the massive Swiss and Chinese manufacturers in our industry by documenting all the great things we do and sharing that content and those stories with our audience.

We have a full-time, in-house photographer and videographer, so your job will be mostly focused on editing and distributing content. However, someone with a design or content creation background is ideal as some platforms function best when the content is created in the app.

You will also be responsible for email and digital marketing, so someone with experience in these skills will stand out to us. We are open to hiring someone hungry to grow and willing to learn these skills if they are great at and truly love the social media side of the role.

We are looking for a team player. Someone who’s not afraid to do anything asked of them. Someone who will take it personally when they see a negative comment and make it their mission to produce such stellar content and storytelling that all we see on social media is positivity around our mission, not to mention sharable posts. We also need someone with insane attention to detail and impeccable grammar, so much so, that they’ll mention this sentence in the notes section of our questionnaire.

Multiple years of social media management experience is required. The ideal candidate thrives in an in-person, team environment since you will work on the shop floor gathering content just as much as you’ll work in the office editing and distributing it. Another part of your role will be to connect with others in the industry as well as journalists and reporters who like to write about watches; you’ll act as our PR pitching specialist and in-house publicist.

Ideally, we’d like someone who knows about and cares about watches, so when you apply, include your story of how you got into watches and what watches you own in your application.

All work is to be done in person, Monday to Friday, from 8am to 5pm at our downtown Fort Collins, Colorado location (324 Jefferson Street). Requests for relocation assistance will be considered on a case-by-case basis. All positions are salaried with benefits.

For a video tour of our facility, please check out this YouTube video:
https://www.youtube.com/watch?v=7Rgi2pLxw3Q

The starting salary is $40,000 but is negotiable and will depend on experience. Due to Vortic’s unique business model, paid on-the-job training and apprenticeship are required for the first 3 months at a minimum regardless of experience.

We offer paid time off, access to healthcare starting in 2025, access to a 401k with a 5% match after 12 months, and a bonus program based on company sales results. The more watches you help us make, the more we can sell, and the more the company as a whole benefits financially; our bonus program distributes these benefits among our employees monthly.

For a glimpse into what it’s like to work at Vortic Watch Company please check out this video interview with one of our watchmakers:
https://www.youtube.com/watch?v=tzG7oXKok-c

This role has an ideal start date of August 2024.

Qualities of the Ideal Candidate:

- Contagious Positive Attitude: Your positivity shines through, leaving a lasting impression on customers and colleagues alike.

- Organizational Guru: You excel at maintaining order and efficiency in both customer interactions and internal processes.

- People Person: You possess excellent interpersonal skills, enjoy helping and supporting others, and can interact effectively with a diverse range of people.

- Tech-Savvy: You are passionate about staying up-to-date on the latest software and technologies, and you are not afraid to tackle challenges hands-on.

- Resourceful Problem Solver: You seek simple, essentialist solutions while maintaining a high level of quality and customer service.

- Strategic Executor: You systematically strategize, create plans, and execute tasks with precision.

- Accurate Data Entry: You are a skilled typer who pays meticulous attention to grammar, spelling, etc. You triple-check your work before hitting send or moving on to the next line in the spreadsheet. You know the difference between being accurate and precise and will mention that in your interview.

- Attention to Detail: Your attention to detail is impeccable, and you take pride in your work. You can show us your attention to detail by mentioning this bullet point in your application.

- Issue Resolution: You proactively identify and resolve issues, utilizing available resources, including team members.

Non-Negotiables:

- No task is too small or too big if it aligns with the brand's mission. For instance, you are just as happy unloading the dishwasher in our kitchen as you are executing the above job description.

- Excellent references that can be called or texted by our CEO.

- Must be based in or willing to relocate to Northern Colorado (full-time, in-person role).

- You are an “Apple person”, not a “Microsoft person” (this is not actually a non-negotiable, but we use Apple devices company-wide).

- Depth of knowledge about all relevant social media platforms (Instagram, Facebook, YouTube, TikTok, Pinterest, etc)

- Proficiency with project management software like Monday or similar

- Proficiency with Google Drive and Google Suite

- Previous experience in a similar role or with a similar size business

Additional Details:

- You will report to, and work closely with our CEO.

- This is a full-time, salaried role with the possibility of advancement after 12 months of excellent, reliable work.

- A non-disclosure agreement will be required.

- A criminal background check will be performed before an offer is made to the final candidate.

- We are committed to finding the ideal candidate, and interviews will follow an initial reach-out.

How to Apply:

If you believe you are the perfect fit for this role, please apply using the Questionnaire below. Please include your salary needs and expectations. We value your contribution and are open to discussing compensation that reflects your skills and experience.

This role is so important to us that we have multiple application and interview steps. Step 1 is to fill out our questionnaire below. (This may be Step 2 for you if you’ve already applied on Indeed.com.) Upon completion of those steps, you may be asked to complete a virtual interview on Zoom. Our top candidates will be invited to do in-person interviews at our workshop in Fort Collins.

INDEED Applicants: If you applied on Indeed.com, once you've filled out this questionnaire below, please IGNORE all communications from Indeed. We will communicate with you directly via email from now on.

*Note: This job description is intended to provide a general overview of the responsibilities and qualifications for this position. It may be adjusted based on the evolving needs of the company.

Please DO NOT “just stop by” with your resume or attempt to apply in person! We are currently understaffed, so our operations team needs to remain focused on serving our customers and our customers only. Thank you!