New West Genetics is the engine enabling the rapid development of scalable, diverse, and sought after products for the industrial hemp and cannabis industries. By conducting foundational research that combines traditional breeding and modern genomics, New West Genetics ensures stable genetics, optimizes desirable traits, and leads the industry as a commercial organization to adapt cannabis for sustainable and large-scale production in the U.S. This foundational research has resulted in stable, certified, seed-based hemp genetics already brought to market. Their novel grain and flower products contain optimized cannabinoid profiles, as well as valued traits for the human food and animal feed markets. New West Genetics was founded in 2014 and is based in Fort Collins, Colorado.